Topic

Startups
Articles and playbooks.

Every Zrevick article tagged Startups — how founders turn AI-built products into companies that sell, market and support at scale.

Yes, you can build a real company from your code editor — the product was never the hard part. These articles map what comes after the last commit: positioning that survives contact with a market, founder-led sales that produce conversations this week, and an operations stack lean enough to run solo. You will find the full walkthrough of building an AI company without a team, from choosing what to build through launching the site, generating pipeline, publishing content and supporting customers — with the honest notes about which decisions stay yours no matter how good the agents get. The pattern across every guide is leverage: AI coding tools compressed the build from months to days, and AI business systems compress the company around it the same way. What does not compress is taste — what you build, who it is for and why anyone should care — so the playbooks spend their words there, not on tool lists. Start with the build-an-AI-company overview for the full arc, then hand recurring work to agents one role at a time, measuring each on outcomes rather than activity. One person plus agents is now a viable org chart. This is the playbook set for it.

Every article in this section is written for the same reader: a technical founder running sales, marketing and support with a team of one to ten, usually while Claude Code or Codex ships the product. New guides are filed under their topic as they publish, so this page grows rather than ages. If you are mid-decision, start with the most recent article; if you are new to the topic, start with the overview and work forward. Skim the summaries first, then commit to the pieces that match the workflow you are fixing this quarter.