Topic

SaaS
Articles and playbooks.

Every Zrevick article tagged SaaS — how founders turn AI-built products into companies that sell, market and support at scale.

Software built for startups should not require a procurement cycle to buy, yet most go-to-market categories are priced and packaged for buyers with procurement teams. This article covers how to assemble go-to-market software without the enterprise overhead: pick tools you can evaluate with a trial and real work, price them at your actual volume rather than the published enterprise plan, and favor systems that connect to each other by default so you are not paying an integrator later. It also covers the overhead worth avoiding, from annual contracts on unproven motions to admin consoles that need an administrator, and the two capabilities worth paying for at any scale: data portability and one-click controls. The stack you assemble in year one sets the ceiling for year three. Buy accordingly.

Every article in this section is written for the same reader: a technical founder running sales, marketing and support with a team of one to ten, usually while Claude Code or Codex ships the product. New guides are filed under their topic as they publish, so this page grows rather than ages. If you are mid-decision, start with the most recent article; if you are new to the topic, start with the overview and work forward. Skim the summaries first, then commit to the pieces that match the workflow you are fixing this quarter.