Topic

Pricing
Articles and playbooks.

Every Zrevick article tagged Pricing — how founders turn AI-built products into companies that sell, market and support at scale.

Vendor pricing pages hide the number that matters: cost per outcome. These articles break AI go-to-market pricing into the units you actually buy — per meeting booked, per minute of call handled, per seat of platform — and compare each against the fully loaded cost of hiring or contracting the same work. A voice agent quoted per minute only looks cheap until you count the minutes a human would have spent on calls that never should have happened; an SDR agent quoted per seat only looks expensive until you price the researcher, the data subscriptions and the rep hours it replaces. You will find worked examples for voice agents, SDR agents and support agents, the questions to ask a vendor before signing (data retention, overage rates, what happens when you pause), and the complete monthly cost of running an AI go-to-market stack at startup volume. The numbers will not match every business, but the method will: run it on your own funnel before you spend a dollar, and revisit it every quarter. Prices in this category move constantly — usually downward per task — so a quote that made sense last quarter may be overpriced now. What stays constant is the method: count outcomes, not seats or minutes, and let that number decide what earns a place in your budget. When a vendor cannot tell you their own cost per outcome, that is the answer.

Every article in this section is written for the same reader: a technical founder running sales, marketing and support with a team of one to ten, usually while Claude Code or Codex ships the product. New guides are filed under their topic as they publish, so this page grows rather than ages. If you are mid-decision, start with the most recent article; if you are new to the topic, start with the overview and work forward. Skim the summaries first, then commit to the pieces that match the workflow you are fixing this quarter.