Topic

Marketing
Articles and playbooks.

Every Zrevick article tagged Marketing — how founders turn AI-built products into companies that sell, market and support at scale.

Marketing is the discipline founders hand off last and feel worst about — usually because the stack got assembled tool by tool instead of motion by motion. These articles rebuild it around one loop: publish something worth reading in your own voice, capture the people it resonates with, and follow up while the interest is fresh. You will find a blueprint for an AI-built website that actually converts — the page structure, speed checks and CRM wiring that turn visitors into pipeline — plus guidance on what to publish when you are the subject-matter expert and the content calendar is the enemy. The through-line across every guide: distribution compounds when it runs on shared context. When your marketing system already knows your positioning, your customers and your product language, drafting campaign content stops being a blank-page problem and becomes an editing problem. You will also see what to skip: content calendars full of generic posts, channels you cannot sustain, and tool subscriptions that duplicate what your platform already does. Start with the website article if demand capture is broken, the publishing playbooks if it is demand creation. Either way, one loop run weekly beats five tools checked monthly.

Every article in this section is written for the same reader: a technical founder running sales, marketing and support with a team of one to ten, usually while Claude Code or Codex ships the product. New guides are filed under their topic as they publish, so this page grows rather than ages. If you are mid-decision, start with the most recent article; if you are new to the topic, start with the overview and work forward. Skim the summaries first, then commit to the pieces that match the workflow you are fixing this quarter.