Topic

Lead Generation
Articles and playbooks.

Every Zrevick article tagged Lead Generation — how founders turn AI-built products into companies that sell, market and support at scale.

Most lead generation buying mistakes happen before the demo: a team picks software by list price, then discovers the real unit is the credit. These articles reframe the decision around what you actually buy — verified contact data, the refresh rate behind it, and the workflows that turn a list into conversations. You will find a four-category breakdown of the B2B lead generation market, from data platforms to outbound suites to agentic systems, plus a data quality test you can run on any vendor before committing: sample twenty records and count how many emails, titles and company sizes are still correct. The guides also cover the traps that show up on invoices — credits burned on stale contacts, enrichment charged per field, annual plans priced against volumes you will never reach — and how a founder-led team should size a plan at 10,000 leads rather than enterprise scale. The through-line is simple: a smaller list you can actually work beats a bigger list that decays. Run the math on cost per qualified lead, not cost per record, and let that number choose the vendor. Anything else is buying a database instead of building a pipeline.

Every article in this section is written for the same reader: a technical founder running sales, marketing and support with a team of one to ten, usually while Claude Code or Codex ships the product. New guides are filed under their topic as they publish, so this page grows rather than ages. If you are mid-decision, start with the most recent article; if you are new to the topic, start with the overview and work forward. Skim the summaries first, then commit to the pieces that match the workflow you are fixing this quarter.