Topic

Hiring
Articles and playbooks.

Every Zrevick article tagged Hiring — how founders turn AI-built products into companies that sell, market and support at scale.

Every founder eventually faces the same fork: make the hire, or automate the work. These articles give that decision a framework instead of a gut call. They map which roles to hand to AI employees first — the ones with clear definitions of done, like research that ends in a scored list, outreach that ends in booked meetings, or support that ends in a resolved ticket — and which roles stay human no matter how good the tooling gets, because they run on taste, negotiation and trust. You will also find the honest cost math: the fully loaded price of a hire against the subscription, setup time and oversight hours of an agent, plus the checklist to run before your next headcount request. The consistent finding across every comparison: automate the bottom of the task list where volume is high and judgment is low, hire where the work is ambiguous and relational, and expand to a second AI employee only after the first one earns its keep for a full quarter. Start with the team build plan below for the complete framework, and run its checklist before your next headcount request. The goal is not fewer people — it is reserving your humans for the work that genuinely needs one.

Every article in this section is written for the same reader: a technical founder running sales, marketing and support with a team of one to ten, usually while Claude Code or Codex ships the product. New guides are filed under their topic as they publish, so this page grows rather than ages. If you are mid-decision, start with the most recent article; if you are new to the topic, start with the overview and work forward. Skim the summaries first, then commit to the pieces that match the workflow you are fixing this quarter.