Topic

Guides
Articles and playbooks.

Every Zrevick article tagged Guides — how founders turn AI-built products into companies that sell, market and support at scale.

Guides are the fastest way to borrow someone else's scar tissue, and this one compresses a website launch into an afternoon without cutting the steps that actually matter. It walks the full sequence: describe the product and audience in plain language, generate the site structure, wire the forms and analytics to a system that captures leads, check that pages load fast and read well on a phone, and publish on a real domain. Along the way it flags the two steps founders skip and regret: connecting the form to follow-up, and testing the page the way a first-time visitor sees it. The afternoon plan works because the decisions are made before the building starts, not during. If you have a product but no site, this is the shortest path from nothing to something that captures interest the same day.

Every article in this section is written for the same reader: a technical founder running sales, marketing and support with a team of one to ten, usually while Claude Code or Codex ships the product. New guides are filed under their topic as they publish, so this page grows rather than ages. If you are mid-decision, start with the most recent article; if you are new to the topic, start with the overview and work forward. Skim the summaries first, then commit to the pieces that match the workflow you are fixing this quarter.