Topic

CRM Software
Articles and playbooks.

Every Zrevick article tagged CRM Software — how founders turn AI-built products into companies that sell, market and support at scale.

Shortlists are where CRM decisions are actually made, and these two comparisons put the popular startup options side by side with their real trade-offs. The Pipedrive alternatives guide covers teams that have outgrown pipeline-first simplicity and need richer automation or a deeper data model; the Attio alternatives guide covers teams that want flexible data structures without enterprise pricing. Both apply the same evaluation criteria rather than a feature grid: how well the data model fits how your company works, automation depth, migration quality (does your history survive the move) and cost per seat at your real volume. You also get the honest switching costs, because the price of a CRM includes the weekend it takes to move. Before you pick from any list, run your actual pipeline through the trial. The tool that fits your process beats the tool with the most features.

Every article in this section is written for the same reader: a technical founder running sales, marketing and support with a team of one to ten, usually while Claude Code or Codex ships the product. New guides are filed under their topic as they publish, so this page grows rather than ages. If you are mid-decision, start with the most recent article; if you are new to the topic, start with the overview and work forward. Skim the summaries first, then commit to the pieces that match the workflow you are fixing this quarter.