Topic

B2B Sales
Articles and playbooks.

Every Zrevick article tagged B2B Sales — how founders turn AI-built products into companies that sell, market and support at scale.

B2B sales with a small team is a targeting problem before it is a tooling problem, and most prospecting failures start with a list nobody qualified. This article walks through what the best B2B prospecting tool has to do for a founder-led team: find accounts that actually fit your ideal customer profile, verify contacts instead of selling you stale records, sync cleanly with your CRM, and support personalization that survives a reply. It also covers the buying questions that matter more than feature grids: data refresh rates, how credits are consumed, what happens to your sequences if you leave, and total cost per conversation rather than per seat. The honest conclusion: a narrower list you actually work beats a bigger list that decays in your pipeline. Define the profile first, then choose the tool that serves it.

Every article in this section is written for the same reader: a technical founder running sales, marketing and support with a team of one to ten, usually while Claude Code or Codex ships the product. New guides are filed under their topic as they publish, so this page grows rather than ages. If you are mid-decision, start with the most recent article; if you are new to the topic, start with the overview and work forward. Skim the summaries first, then commit to the pieces that match the workflow you are fixing this quarter.