Topic

AI
Articles and playbooks.

Every Zrevick article tagged AI — how founders turn AI-built products into companies that sell, market and support at scale.

AI in business has stopped being a pilot project and started being line items in the budget, but the gap between useful and hyped is still wide. The article here sorts seven real use cases from the noise: sales prospecting and enrichment, follow-up that does not depend on memory, content drafted from your own positioning, support that answers from your docs, meeting notes that become CRM records, reporting, and internal automation. More useful than the list is the test behind it: a use case earns a place when it is measurable, repetitive and low on judgment, and it fails when someone promises it will replace strategy. Read it once for the use cases and once for the list of what is still hype, then apply the test to your own week before you buy anything. The tools matter less than the order you deploy them in.

Every article in this section is written for the same reader: a technical founder running sales, marketing and support with a team of one to ten, usually while Claude Code or Codex ships the product. New guides are filed under their topic as they publish, so this page grows rather than ages. If you are mid-decision, start with the most recent article; if you are new to the topic, start with the overview and work forward. Skim the summaries first, then commit to the pieces that match the workflow you are fixing this quarter.