The Zrevick blog
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Every Zrevick playbook is filed under a topic — AI agents, sales automation, marketing, support and pricing math for founders building with Claude Code and Codex. Pick a topic below, or head back to the latest articles.
Ten topics, one playbook set each
Each topic is its own archive with the full playbook set for that subject. Start with the topic closest to the workflow you want to hand to an agent first.
Not sure where to start? Most founders begin with AI Agents for the overview, then follow the thread into the specific motion — AI Sales for pipeline, Customer Support for deflection, and Pricing before signing anything. If you are choosing between vendors, the AI Tools and Sales Technology archives hold the buying guides and comparison frameworks, while AI Automation and Sales Automation cover the guardrails that keep automated output from becoming spam. New to the whole category? AI Employees frames agents as standing roles with job descriptions and metrics, and Marketing Automation shows how one publishing loop feeds the rest. Whichever entry point you pick, each archive follows the same structure: the strategy first, the tooling decisions second, and the guardrails last — because an agent deployed without oversight rules is a liability, not an employee. The playbooks are written to be read in an afternoon and acted on the same week, with cost-per-outcome math you can run on your own funnel before spending anything. Every guide is written for teams of one to ten — no enterprise procurement, no 40-page comparisons, just the decisions that actually change the outcome.